Candace Cameron Bure starred in an impressive Four Among Hallmark’s 10 most-watched Christmas TV movie premieres. So she knows Christmas programming.
The Full house explained in alum diversity Story published on Wednesday about why she thinks they’re such a hit with audiences.
“The great thing about Christmas movies in general is that people make fun of them — and yet people love them,” Bure said. “It’s because they’re predictable: You know someone’s going to fall in love. You know it’s just going to be happy and warm. And people flock to it, especially at the holidays.”
So Bure has no plans to leave them, but he has switched teams. In April, she explained that she was leaving Hallmark for Great American Family, a new network led by Bill Abbott, a former boss at Hallmark’s parent company, who refused to air a commercial featuring a same-sex couple. He left later. diversity According to sources, Bure was offered nearly double the $1 million per year contract he was given at Hallmark. At her new company, she will continue to star in films and TV shows, but she will also serve as a company executive in charge of producing a full slate of Christmas fare. (She stars in Great American Family’s first such TV movie, A Christmas… presentwhich will premiere on November 22.)
“I think we know the core audience and what they like is exactly how Bill originally built the Hallmark Channel,” Bure said. “It was Christmas and that traditional holiday, so that’s going to be the focus. You have to start somewhere. You can’t do everything at once.”
Promoting Hallmark Christmas pageant In November 2021, Bure said Us weekly that he once felt “a lot of pressure” because his holiday films did well in the ratings. But he had given it up.
“You always want to hit that mark and cross that mark,” she told the magazine. “And last year, I finally gave it up because that’s not why I make these movies. I make them because I love them. And I know that the audience that sees them loves them. Really love, and they mean something to them. Always trying to make it the best I can, but I let the pressure go last year.”
Fans can expect to see Bure not only in Christmas TV movies, but possibly re-teaming with his ex. Full house co-star Lori Loughlin, whom he consistently supported in the aftermath of a college admissions scandal. Abbott noted that he is looking for the right script to direct him.