‘I hope we do justice to Tolkien’s work’

  • Amazon founder Jeff Bezos aired his company’s “The Lord of the Rings” prequel on Sept. 2.

  • It is likely to increase the number of viewers and new subscribers as a result.

  • But Bezos told Time that “our hearts are in it” and that he hopes “we do justice to Tolkien’s work.”

Amazon’s much-anticipated return to middle ground is almost upon us, and founder Jeff Bezos has hit $1 billion in production.

In an in-depth feature Monday, Time magazine detailed the company’s goliath “The Lord of the Rings: The Rings of Power,” a prequel TV series set 3,000 years before the famous JRR Tolkien story. which we’ve loved for decades, especially thanks to Peter Jackson’s wildly popular trilogy from the early 2000s.

He also touched on how the series is likely to be a huge subscription driver as viewers shell out cash for Prime memberships to watch the beloved spin-off. Some fans are concerned that Amazon’s series is just that: a mere cash cow.

But Bezos told Time that the plan goes beyond the economic benefits for the company.

“Middle-earth is such a lovely world, and telling the story of its forgery. Circles of power It is a privilege and a responsibility. I hope we do justice to Tolkien’s work,” he told the magazine in an email. “It goes beyond making a commercially successful show. Everyone working on the show has read these stories as children and our hearts are in it.”

Bezos has long been a reported fan of all things science fiction and fantasy — Variety reported in late 2017 that he was personally in talks with Amazon to develop a “Lord of the Rings” spinoff. were included. Bezos is also said to have helped save “The Expanse,” a beloved SyFy Channel show that was in danger of being canceled in 2018 and is now available on Prime Video.

Prime Video is Amazon’s prized stallion in a crowded streaming race in which heavy hitters like Netflix, Disney+, and HBO Max also compete for eyeballs and monthly fees.

At this point in the market, a key strategy is offering behemoth tentpole programs to entice new subscribers — or retain existing ones.

For Netflix, it’s been “Stranger Things” and “Bridgerton,” to name just a couple. For Disney+, it’s been Marvel superhero extravaganzas like “Loki.”

And for Amazon’s Prime, viewers have devoured shows like “The Marvelous Ms. Maisel” and “The Boys.” Its “Lord of the Rings” prequel will also likely be a major selling point.

Netflix has long been the reigning streamer, but it saw subscriber growth decline in Q1 for the first time in more than a decade. To help compensate, the creators of “Stranger Things” have a spinoff in the works, part of a broader plan to take the platform’s most successful programs and expand upon them.

However, Netflix has still set a precedent for what consumers want in a streaming service — Amazon announced a new, less cluttered interface for Prime Video in July that looks a lot like Netflix.

“The Lord of the Rings: The Rings of Power” premieres on Prime Video beginning Sept. 2.

Read the original article on Business Insider

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