T20 World Cup MENA rights snapped up by Etisalat with Starzplay additionally onboard


  • UAE viewers capable of watch protection on the CricLife Max channel by way of Etisalat’s eLife TV, Swap TV and Starzplay app
  • Starzplay to stream matches completely in the remainder of the MENA area
  • ICC additionally confirms match stadiums to function at 70% capability

Telecommunications agency Etisalat has secured the rights to broadcast cricket’s Twenty20 World Cup throughout the Center East and North Africa (MENA) area.

Abu Dhabi-based Etisalat acquired the rights to the match from the Worldwide Cricket Council’s (ICC) world broadcast companion, Disney-owned Star.

Etisalat’s regional rights deal was introduced alongside a distribution partnership with subscription video on demand (SVOD) service Starzplay. The sub-licensing contract covers all 45 matches from the competitors, which is going down within the United Arab Emirates (UAE) from 17th October to 14th November.

Within the UAE, protection of the upcoming T20 World Cup can be accessible on the CricLife Max community by way of Etisalat’s eLife TV subscription service, its Swap TV streaming product and the Starzplay platform.

CricLife Max will broadcast all of the matches stay, together with highlights, pre-shows and post-match evaluation, with full match replays accessible on the opposite CricLife channels.

Subscribers in the remainder of the MENA area will be capable of watch video games completely by way of the Starzplay streaming platform.

Starzplay has launched two packages for followers to look at the T20 World Cup. These seeking to tune in for choose matches can entry a day by day move priced at AED9.99 (US$2.72), whereas a full match move is accessible for AED 99.99 (US$27.22).

Starzplay’s settlement with Etisalat additionally supplies its customers entry to the CricLife and CricLife2 channels which air the telecommunication agency’s portfolio of stay cricket content material, together with house matches from the likes of India, Pakistan, South Africa, New Zealand and the West Indies. T20 leagues together with the Pakistan Tremendous League (PSL) and the Caribbean Premier League (CPL) are additionally coated within the deal.

“There isn’t a different supplier higher positioned within the UAE to deliver sports activities followers the whole depth and breadth of sports activities motion,” stated Khaled Elkhouly, chief client officer at Etisalat.

“Our funding in bringing the easiest of cricket motion to the UAE and past will additional solidify our drive. Partnering with Starzplay not just for the ICC Males’s T20 World Cup however for our CricLife channels will imply extra followers can watch their groups play in additional locations than ever earlier than throughout the GCC.”

Danny Bates, Starzplay’s chief industrial officer, added: “With cricket extensively adopted within the area, we’re bridging a spot for our subscribers, who can now effortlessly watch all of the stay cricket motion from this thrilling T20 championship. Our goal is to turn into the final word TV leisure vacation spot and we are going to proceed to discover new and progressive methods to supply the very best sporting expertise for our subscribers.”

With the match lower than two weeks away, the ICC has introduced all stadia are set to function at 70 per cent capability.

The choice means the T20 World Cup would be the largest world cricket occasion for the reason that pandemic with followers in stadia. It’ll even be the biggest sporting occasion to be held within the area.



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